BRAND STORYTELLING

View a compilation of Instagram posts, out-of-home (OOH) advertisements, and a blog post to enhance brand awareness, build consumer relationships, and increase sales for Oatly’s brand and its new oat-based cheese product.

Out-of-Home (OOH) Advertisements

BillBoard

Bus Shelter

Poster


Instagram Posts


Let’s Get Versatile in the Kitchen with Oatcheese

In the ever-evolving world of plant-based alternatives, Oatly has once again taken a bold leap forward with its latest creation: Oatcheese. Oatly, known for its innovative oat-based products, Oatly has no ventured into the realm of dairy free cheese, offering a delicious and sustainable alternative to traditional cheese.

The Rise of Plant-Based Alternatives

With an increasing number of people adopting plant-based diets for environmental, health, and ethical reasons, the demand for high-quality, tasty alternatives to animal products has never been greater. Oatly has been at the forefront of the movement, pioneering the use of oats as a versatile and sustainable ingredient in a wide range of products from milk to ice cream.

What Sets Oatcheese Apart?

Oatcheese stands out not only for its creamy tecture and rich flavor but also for its eco-friendly credentials. Made from oats, which require significantly less water and farmland to cultivate compared to dairy products, Oatcheese is a more sustainable choice for environmentally conscious consumers. Additionally, Oatcheese is free cholesterol, lactose, and other common allergens, making it suitable for individuals with dietary restrictions or sensitivities.

Versatility in the Kitchen

One of the most exciting aspects of Oatcheese is its versatility in the kitchen. From indulgent comfort foods to gourmet delights, the possibilities are endless. Here are just a few delicious dishes you can create with Oatcheese:

1. Oatcheese Vegan Macaroni and Cheese: Swap out traditional cheese for Oatcheese in your favorite macaroni and cheese recipe for a creamy, satisfying dish that’s completely dairy-free.

2. Oatcheese Pizza: Spread a generous layer of Oatcheese over your pizza crust and top with your favorite vegetables and plant-based protein for a flavorful and melty alternative to traditional pizza cheese.

3. Oatcheese Stuffed Mushrooms: Fill mushroom caps with a mixture of Oatcheese, garlic, herbs, and breadcrumbs, then bake until golden brown for an elegant appetizer or side dish.

4. Oatcheese Quesadillas: Layer Oatcheese between tortillas along with beans, vegetables, and salsa for a quick and tasty weeknight meal that’s sure to satisfy.

5. Oatcheese Grilled Cheese: Spread Oatcheese between slices of bread and grill until golden and melty for a classic comfort food favorite with a plant-based twist.

Embracing a Plant-Based Lifestyle

Whether you’re a vegan, a flexitarian looking to reduce your consumption of animal products, or simply curious about exploring new culinary horizons, Oatcheese offers a delicious and sustainable alternative to traditional cheese. With its creamy texture, rich flavor, and versatile nature, Oatcheese will surely become a staple in kitchens everywhere, inspiring creativity and culinary exploration along the way.

Join the Oatcheese Revolution

As consumers prioritize sustainability, health, and compassion in their food choices, the demand for innovative plant-based and dairy-free alternatives like Oatcheese is only expected to grow. By choosing Oatcheese, you’re not just indulging in a delicious dairy-free delight – you’re also supporting a more compassionate and sustainable food system for future generations.

So why not join today’s Oatcheese revolution and discover a world of delicious possibilities in your kitchen? 

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Disclaimer: The material on this page is for academic purposes at the University of Southern California. This campaign is not affiliated with Oatly.