Netflix x Spotify‘s “Netflix Wrapped” Collaboration Campaign
Today’s trending shows, movies, and music aren’t just inspiring fandoms but fueling internet-wide and social media obsessions. Why not share the statistics of our most-watched Netflix movies and Spotify playlists inspired by our favorite Netflix shows with our social media friends and community?
Starting in December 2023, the two streaming services companies, Netflix and Spotify, are coming together to launch Netflix Wrapped, a unique feature on both applications where fans can review their top shows, movies, and genres while comparing Wrapped watchlists with friends and followers. Subscribers will also have the chance to search for music featured in their favorite Netflix shows and movies on Spotify.
Netflix and Spotify subscribers (all subscription packages) in the U.S., Canada, Australia, New Zealand, the U.K., Ireland, and India can access this feature.
*Listeners and watchers in Brazil, Denmark, Finland, France, Iceland, Japan, Germany, Mexico, Norway, and Sweden can experience the Netflix Wrapped feature on Netflix and Spotify in January 2024.
Campaign Elements
Out-of-Home Ads
Billboard and Poster
Since Netflix and Spotify are available for streaming in multiple countries worldwide, both OOH ads would be placed in all major metropolitan and urban cities in the United States and Canada, Australia, New Zealand, the U.K., Ireland, and India.
Infographic
Netflix and Spotify’s Information and Facts
The world will not spin without the content of cinema and music. Netflix and Spotify are among the most popular streaming service companies in the world. Here’s a great visual representation of Netflix and Spotify facts and statistics that you will be amazed to know.
Instagram Ads
Four Instagram Posts (with a carousel post)
The four posts show images of the promotion start of Netflix and Spotify’s collaboration campaign “Netflix Wrapped” in December 2023.
Blog Post
The Best Streaming Collaboration of the Year
Netflix and Spotify’s collaboration campaign “Netflix Wrapped” is coming for interactions and sharing statistics on social media.
Disclaimer: This project is a Multimedia Content Creation for Brand Storytelling (PR 524) course assignment at the University of Southern California. This campaign is not affiliated with Netflix and Spotify.