MIDTERM

Living Large. Pay Less. Target Campaign

Target’s mission is promising surprises, fun, ease, and inspiration at every turn, no matter when, where, or how you shop. Target consumers deserve the best luxurious and top-quality products for a low cost compared to other stores. This campaign is more than “Expecting More.” It’s about “Living Large” and “Paying Less.”

“Live Large with Our Low Prices”

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Out-of-Home Advertisements

Bus Shelter and Billboard

Since Target stores are officially in all 50 states, both OOH ads would be placed in all major, metropolitan, and urban cities in the United States.

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Instagram Posts

Four Instagram Posts

The four posts show images of many popular electronic and home or living products to represent Target consumers having the “living large” lifestyle with low prices compared to other competitor companies.  

*All posts will include the Instagram “View Shop” button to get Target’s audience to redirect to that particular product on the Target website easily.  

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Blog Post

It’s no coincidence that our consumers spend more than they mean to or walk out of our stores with more items than they came for every time shoppers go. Is it our mini clearance and sale section near the store entrances? The beautiful, stacked electronics section of cellular devices to video games and consoles? The movie theater look-a-like concession stand with our delicious and irresistible buttery popcorn? Or is it the return of our mascot dog “Bullseye” with the cute bullseye?

Let’s face it. It’s all these things, plus our incredibly low prices for all our products. How can you resist our priced oh, so-perfectly grocery foods, home décor and furniture, kitchen appliances, movies, books, baby supplies, and so much more? Here is why our store has a hold on you (and your wallets) in a good way.

Fast Fashion

Target is the go-to destination for fantastic quality and affordable clothes for our shoppers and $15 colorful bathing suits that compete with Forever 21, H&M, and Zara.

Home Goodies

If you haven’t already, take a walk in Target’s home goods aisle and watch how you immediately want every single decor and kitchen appliance on display. That’s because we know our consumer’s design taste inside and out. We mix our products, prices, places, and promotions in various combinations that resonate with retailers that frequently come into the store. As a big brand, we make sure to understand our customers very well.

Customer Happiness

Target consumers are welcomed into our atmosphere of great tunes on the store’s sound system, friendly and helpful salespeople, and clean and organized display presentation of products. This is where we really nail it.

Low-Price Point Store

Not much to say about this, but our low prices are one-of-a-kind, and our consumers are very aware of that.

Brand Collaborations and Partnerships

There may have been a Balmain X H&M collab years ago, but Target has co-designed collections with many highbrow designer brands such as Jason Wu, Phillip Kim, Altuzarra, Lily Pulitzer, Marimekko, and Hunter. Design has always been a part of Target’s DNA.

Target’s mission is promising surprises, fun, ease, and inspiration at every turn, no matter when, where, or how you shop. So, what are you waiting for, explore and shop at Target today—like right now.

Visit our website to see our daily coupons and deals: https://www.target.com/.

Disclaimer: This project is a Multimedia Content Creation for Brand Storytelling (PR 524) course assignment at the University of Southern California. This campaign is not affiliated with Target.